This unit describes skills and knowledge required to determine opportunities and requirements in relation to marketing a motor sport team and attracting and managing promotional partnerships. It involves researching promotional requirements, devising and implementing marketing strategies, preparing partnership proposals, and coordinating promotional activities. The unit requires individuals to demonstrate discretion, judgement and problem-solving skills when researching promotional opportunities and devising marketing strategies.

The unit applies to those working in the motor sport industry.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.