This unit describes the skills and knowledge required to liaise with the media on behalf of a motor sport team and to support team members during media interviews and appearances. It involves researching the media liaison needs of the team and identifying the most appropriate media outlets, arranging media interviews, and preparing a budget to support media liaison activities. The unit requires individuals to demonstrate discretion, judgement and problem-solving skills when developing media releases and arranging media interviews.

The unit applies to those working in the motor sport industry.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.