This unit describes the skills and knowledge required to independently conceive, plan and realise professional graphic design work to meet the demands of complex communication challenges and graphic design briefs. It involves creating and applying graphic design concepts that adhere to creative and technical requirements.

The unit applies to those who work as designers in many different contexts including studios, commercial printing, advertising, publishing, television or marketing. They possess highly developed planning and analytical thinking and technical and creative capabilities.

No licensing, legislative or certification requirements apply to this unit at the time of publication.