This unit describes the skills and knowledge required to create graphic designs for branding and identity that convey key messages about organisations or brands and their underpinning philosophies.

The unit applies to those who work in a range of industry contexts that include design consultancy, commercial printing, advertising, publishing, television or marketing. Graphic designers also frequently offer their services on a freelance basis. It involves the creation of graphic designs using techniques and approaches that meet organisational brand strategy requirements.

No licensing, legislative or certification requirements apply to this unit at the time of publication.