This unit describes the skills and knowledge required to foresee and capitalise on the commercial potential of new and emerging artists and music trends. This includes monitoring industry trends, facilitating agreements between artists and required organisations, and reporting on the commercial success of artists to organisations.

The unit applies to those who find new talent and administer the recording of their work. This role is undertaken by artist and repertoire (A&R) managers, representatives and scouts, in line with required organisational policies for live performance and recording projects.

No licensing, legislative or certification requirements apply to this unit at the time of publication.