This unit describes the skills and knowledge required to assist with an organisational marketing and promotional activities. It involves developing promotional strategies, undertaking promotional activities that include digital marketing, attending events or activities and building professional relationships and overseeing the results of promotional strategies.

The unit applies to those who are required to use some discretion and judgement and operate under broad supervision within an established framework of plans and procedures.

No licensing, legislative or certification requirements apply to this unit at the time of publication.