This unit describes the performance outcomes, skills and knowledge required to create a displays and stands for promotional purposes. It requires the ability to identify the objectives of the promotion, determine the audience, select all display components and assemble the display or stand.

The unit applies to all industry sectors. Individuals working with some level of independence create displays at promotional events or within their own workplaces. This includes sales and marketing personnel, managers and owner-operators of small businesses. Displays may be used to promote any product, service, event; group of products cooperatively marketed, or city, region or tourism precinct.

This unit does not cover the skills of a specialist display designer or visual merchandiser.

The skills in this unit must be applied in accordance with Commonwealth and State/Territory legislation, Australian/New Zealand standards and industry codes of practice.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.